The first virtual event of the year is over. It's the second time I attended the Ultimate Music Business Summit (UMBS). This time around, the format was different than last year. In each timeslot, there were at least two various sessions to attend. Immediately following the session, it was possible to join the presenter in a Q&A session. It was a great way to do it.

Furthermore, the event was hosted on a new platform which worked fabulously. The summit was much more rewarding this time, and I believe it was because of my state of mind. This year I was motivated to learn something.

There was a lot of great information at the summit, and there were two topics that I loved. Firstly, the fact that posting to social networks can be automatized. Secondly, you have to have a clear image of who your fans are. I'm not ready to start my own business, but I'm still playing around with the idea of creating a homepage about play-along sheet music. Even though it won't involve making money, the principles are the same. Who are your readers/visitors, how do you get more visitors, and how do I get the visitors to come back?

Of course, I think it would be great to be self-employed in the future but I have no clue of what I would be selling.